I am going to keep this short because it’s a Friday evening and I know you all had a long week. Today, after nearly 2 years of uploading twice to my YouTube channel, I have decided to give up. My latest video got only 15 views in the first 3 days, a channel with over 1700 subscribers. It was obvious to me that my subscribers were not interested in my content and that something had to change. I know I didn’t want to give up on creating videos, so I created a new channel, only focusing on one niche: personal finance.
Now this letter is not made to ask you to subscribe to my channel. In fact, it is quite the opposite. One of the biggest downfalls of my old channel was that I asked way too many people to subscribe to it, ultimately ruining the channel. The thing is, YouTube first serves your videos to your subscribers, if they like the video, they watch most of it, signalling to the YouTube algorithm that your videos are worth pushing out to more and more people. That is how channels are grown. And I played with fire and got burnt.
Anyway, next week is another week and another newsletter, keep posted for more snippets about my YouTube journey, it never really ends.
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